Mission Statement

College Financial is dedicated to helping every student attain what has now become a necessity in today’s society, rather than a luxury – a college education. Our goal is to provide families, through experience and deep understanding of the financial aid system, the opportunity to demystify the college financial aid application process to realize that objective. We operate on the firm conviction that every family, regardless of financial or social status, is entitled to control their own destiny in funding their child’s higher education while still preserving their retirement plan.

Management

Phil is a born entrepreneur having spent his entire career building small businesses in the financial and consumer products sectors. Phil is an active community member and enjoys nothing more than helping students and families realize their dreams through securing an affordable college education.

For over two decades, Phil has helped thousands of students and families with the process of applying for financial aid. He believes in a hands-on approach and takes great pride in the firm’s ability to deliver unparalleled service to their customers. He has frequently delivered free educational seminars within his community on the college funding process over the last 23 years. Phil often works with financial planners and accounting associations. He has been a guest on talk radio and regularly works with public and private high schools to ensure students and families are kept abreast on how best to position themselves in applying for need based financial aid.

Phil, now a grandfather of five, resides in northern New Jersey with his wife Janet of 42 years. Having sent two children through school he understands first-hand how complex and stressful the process can be of securing need based financial aid. He also understands that in today’s society college is no longer an option, it’s a necessity. And every student deserves the opportunity to achieve a quality college education.

Mitch has spent the last 12+ years in the technology sector while residing in Northern California. As President, Mitch brings to College Financial Consultants (CFC) a wealth of management experience and a true entrepreneurial spirit. Being mentored by his father for the last several years, Mitch is helping CFC expand and help families from coast to coast. As the company expands its footprint, he is determined to maintain the same core principles that the company was built on - exceptional service and dedication. Mitch is an active community member of Los Gatos, California and regularly provides free educational seminars on college funding.

Mitch has held management positions in Marketing, Product and Business Development throughout his career and excels when working directly with the customer. Prior to joining CFC, Mitch led Marketing at DreamFactory, a SaaS company, and a leading publisher on the Salesforce.com Appexchange. Prior to DreamFactory, Mitch served as Director of Partner Development at AdMob, the industry’s largest mobile ad network, where he identified and structured business initiatives with the goal of maximizing revenue for key strategic partners such as ESPN and CBS. Mitch also worked at eBay where he held a number of different management positions in over seven years with the company. His last position was as Senior Category Manager for eBay Motors’ Parts & Accessories business. Mitch was responsible for strategy, product marketing and business development delivering over $1.5B in sales. Early in his career, Mitch held Sales and Account Management positions at ADP and other early stage start-up

Mitch holds a BA degree in Political Science from the University of California, Santa Barbara. He enjoys cycling, traveling and spending time with his wife and two children, Lauren and Matthew.